Are photos really that important when trying to sell my home?

Ever hear the saying “a picture is worth 1000 words?” It’s almost as if they were referring to real estate listings when they said it originally…LOL!

The first step in advertising your home for sale online is taking and posting great pictures! According to the National Association of Realtors (NAR), approximately 93% of homebuyers look online for their next home. This means that if buyers come across your listing and you don’t have enough pictures or quality pictures that show your home in it “best light” then guess what….they quickly move onto the next listing! All because your pictures are NOT a good representation for how nice your home is in real life, showing the “pride of ownership”. I’m sure you’ve spent countless hours getting your home “show room” ready to sell and to display your hard work through crappy pictures can be truly insulting and embarrassing and ultimately a big disappointment when the buyer your home deserves is not there.

The limited characters allowed my most MLS’ can only go so far but then again, today we are more of a visual society rather than taking the time to read through every single nook and cranny while buyers search for their next home. Most home buyers are attracted and drawn towards quality photos, access to conventional still image virtual tour and maybe even a cool video walk thru of your home or as I’ve created the “Virtual Open House Tours” as seen on OSHTV.

Multiple interior and exterior photos that portray the house well are the most basic and if those aren’t done well, how would you expect prospective buyers to become motivated to see your home in person? Buyers are mostly super busy with “life” as we know it ourselves and for them to take time out of their busy schedules to view homes in person, they need to know it could be worth their time and effort.

Statistics show that a home that is advertised with spectacular photos versus unflattering photos will have fewer days on market and sell for a better price. Savvy marketing techniques with a little extra pep gives your listing that needed edge in today’s competitive high inventory market!

For more information getting your home ready to SELL, contact me for a FREE marketing consultation!