Here's a place for Ozzie Marten to park his complex thoughts about New Jersey real estate and the things that inspire and motivate him. Maybe a few laughs too!
Wednesday, December 14, 2011
Are You A Believer?
The highlight for me this year in sports is undoubtedly Tim Tebow! He is not only a sports figure that overcame all of the sceptics who said he would never be a successful QB in the NFL, but leads by example. He may not be your prototypical version of QBs we are so critical of in terms of QBR, stats, etc. but he has shown us that it takes more than skill alone to win...it takes guts, heart, soul and belief in a higher power greater than us. Tim Tebow is the role model that our children should strive to be like in not only sports, but in everyday life on and off the field of battle. Tim Tebow gets my vote for athlete of the year. And no, i'm not a Broncos fan, but definately a Tim Tebow fan! We should all believe that 4th quarter come backs are possible and hope that we have a little "Tebow Time" inside of us when we need it! Happy Holidays and God Bless!
Tuesday, December 13, 2011
What Seller’s Really Want
Below is a real email we received from a local home seller detailing the key points they expect their listing agent to provide. I found it very interesting and insightful to be able to look into a consumer’s needs and thought may beneficial to anyone who may be thinking of listing their home but not sure about what a good listing should provide as a part of their services guarantee.
Client wrote the following…
[START EMAIL]
“Marketing should include:
• Recommendations for staging and then professional photos taken for the listing.
• Extensive advertising online for the property and any open house that is held (and we need it held open as often as possible if not weekly).
• Upgraded service for websites for the best exposure.
• Email Blasts
• Professional Flyers
• Well advertised and thus well attended Broker Tours with good follow up for constructive feedback.
• Have the home listed on multiple MLS sites if the area permits.”
Are you providing these?
[END PROSPECTIVE SELLER EMAIL]
The above seller concerns/questions are things that any good listing agent would normally include in their services! My services take the above and add several unique spins on these traditional methods and also much more!
Selling a home today is NO easy task and takes lots of creative marketing, dedication, patience and strategic planning and preparation! A home owners confidence in their listing agent is critical to getting a home sold with realistic expectations and future referral business.
For more information about the above or to get a FREE home consultation, contact me ASAP.
Client wrote the following…
[START EMAIL]
“Marketing should include:
• Recommendations for staging and then professional photos taken for the listing.
• Extensive advertising online for the property and any open house that is held (and we need it held open as often as possible if not weekly).
• Upgraded service for websites for the best exposure.
• Email Blasts
• Professional Flyers
• Well advertised and thus well attended Broker Tours with good follow up for constructive feedback.
• Have the home listed on multiple MLS sites if the area permits.”
Are you providing these?
[END PROSPECTIVE SELLER EMAIL]
The above seller concerns/questions are things that any good listing agent would normally include in their services! My services take the above and add several unique spins on these traditional methods and also much more!
Selling a home today is NO easy task and takes lots of creative marketing, dedication, patience and strategic planning and preparation! A home owners confidence in their listing agent is critical to getting a home sold with realistic expectations and future referral business.
For more information about the above or to get a FREE home consultation, contact me ASAP.
Monday, November 7, 2011
"Think you've had no offers? Actually, there've been several." (OSH Notes in RED)
This is a paragraph excerpt from an article noted below.
Legally, the broker you hire to sell your home is obligated to tell you about all offers that come in. In reality, some don't. Perhaps he thinks the offer is insultingly low for you, but more likely, "the broker thinks it's too low for his own purposes. He wants to hold out for a bigger commission," says McNeill. Or else there's an outside broker (or "co-broker") circling your house, and the primary broker is waiting for one of his own clients to make an offer so he can keep the full 6% to himself.
"You must be clear with your broker that you want to be informed of all offers," McNeill says. "Otherwise, you may be leaving him to make decisions that you should be making." Check the listing agreement drawn up when you hire the broker; if the promise to disclose all offers isn't listed explicitly, insist that it be added.
There are lots of shady brokers out there who give a bad name to good Realtors like myself! I feel for the sellers and/or buyers who have to put up with unethical business practices! Hopefully you are lucky enough to select an agent who represents your best interests at all times ultimately a true professional you can trust with one of the biggest transactions you will make in your life! This is why most agents are referred by friends, family, co-workers, neighbors, etc. as they have had positive experiences with their agent. But you always to interview a few different agents before you make your final decision and don't think you can't fire an agent....cause you can! If you ever feel like your "LISTING" agent has misrepresented themselves or not made your best interests a priority, you can ask for your property to be withdrawn from the market and ask to be released from your listing agreement by granting you an "UNCONDITIONAL RELEASE". This will allow you to gather more information about other brokers and allow you to relist your property with a new agent who will hopefully produce the results you expect using decent business practices.
SOURCE: [http://finance.yahoo.com/education/real_estate/article/101456/10_Things_Your_Real_Estate_Broker_Wont_Tell_You via: smartmoney.com]
"My fees are negotiable." (OSH Notes in RED)
This is a paragraph excerpt from an article noted below.
Brokers like to make it sound as if their fees are engraved in stone, but that's rarely the case - especially in a brisk market, when brokers fiercely compete for properties they can unload fast. This past summer one broker in the Midwest says he lowered his fee by a full percentage point because there was so much demand for good properties that he needed leverage. Indeed, says the broker, who asked not to be named, sellers should shop around for broker's fees. He suggests these negotiating tactics: "If somebody's willing to commit to me for selling one place and buying another, I give a discount. If you're in a particularly desirable neighborhood with a house that will bring a lot of traffic" - say, at an open house - "that can be used, because the broker will use the flow of people to get potential customers. And with some [smaller] brokers, all you need to do is ask and they'll lower the commission."
I agree and disagree with the above! It all depends on the brokers in your market area as well as the agents. There's many agents that will play with their commission structure in order to secure listings. There are many brokers, mostly larger brand name companies who are NOT as willing to negotiate their commission structure as to not compromise their value or diminish their reputation. New construction and other special scenarios are always open for negotiation to include single licensee disclosed dual agency plus an extra sale ("hat trick"). Usually franchise brokers or smaller boutique brokers are willing to give in to cutting their commission lower in order to compete with larger corporate brand name brokers as they are a much smaller share of their markets generally speaking. There's obviously lots of good reason for that logically speaking.
SOURCE: [http://finance.yahoo.com/education/real_estate/article/101456/10_Things_Your_Real_Estate_Broker_Wont_Tell_You via: smartmoney.com]
"Your open house is really a party for me." (OSH Notes in RED)
This is a paragraph excerpt from an article noted below.
Hire a real estate broker to sell your home and one of the first things he'll likely suggest is hosting an open house, so potential buyers can casually check out your property on a weekend afternoon. While open houses are promoted as a great way of finding a buyer, a National Association of Realtors study found that their success rate is a mere 2%.
No matter. Having an open house serves another important purpose - for the broker. "It gives him a database of clients," says Sean McNeill, an independent real estate broker based in New York City who says that he buyers. "At open houses, you get all kinds of people walking in. Some are [trying] to see how much they should sell their own places for; others just want to get a look at what's out there." All are perfect pickings for a broker looking to increase his roster of buyers and sellers. "Think about it," McNeill says. "The broker is devoting a couple hours of a weekend. He won't do that unless it helps him in a big way."
I agree mostly with the above! Although they left out another reason for open houses! There are several instances when Realtors schedule time with their buyers on Sundays since buyers are available and their agents don't need to adhere to showing instructions and/or the seller's stringent home availability. Also consider buyer's who on their own or working with an agent like to go to open houses at their own leisure with out needing to make an appointment. I've seen buyers come to an open house at the same property more than once and make an offer several times!
SOURCE: [http://finance.yahoo.com/education/real_estate/article/101456/10_Things_Your_Real_Estate_Broker_Wont_Tell_You via: smartmoney.com]
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